WLBL and the St. Lucia Blood Banks solidify their partnership

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WLBL and the St. Lucia Blood Banks solidify their partnership
Fern Wilson Junior Brand Manager Soft Drinks Portfolio with representatives of the Blood Bank
Fern Wilson Junior Brand Manager Soft Drinks Portfolio with representatives of the Blood Bank

(PRESS RELEASE VIA SNO) – Windward and Leeward Brewery Ltd. (WLBL), Victoria Hospital and St. Jude Hospital Blood Banks have had a long standing relationship that spans over 15 years.

This week, WLBL reaffirmed its commitment to the Blood Banks by donating close to 200 cases of Piton Malta and Crystal Clear Water to continue with the Blood Drives around the island for 2018.

“At WLBL, our Corporate Social Responsibility strategy is deeply centered on the communities we operate in. We recognise that the Blood Banks on the island play a vital role in providing critical medical care to St. Lucians and we are proud to be partnering with them for over 15 years. Through our donation, the Blood banks can actively visit communities with the Mobile Blood bank and give donors our very own high quality Piton Malta which is rich with vitamins and is like a meal in bottle when they donate blood” stated Fayola Ferdinand, Corporate Relations Manager.

In addition donating the beverages, the Mobile Blood bank was on hand for a blood drive at the company’s Commercial office located in Vide Boutielle.

Karen Louis, from the Victoria Hospital Blood Bank commented “The Blood Banks rely on the generosity of corporate citizens like WLBL who have been great partners for a number of years. We would like to thank Windward and Leeward Brewery Limited for their continued support in providing both Victoria Hospital and St. Jude with their contribution of Piton Malta and Crystal Clear Premium Water. We appreciate the support given to our blood donors for over 15 years by the brewery and are grateful for the Brewery’s dedication and selfless act of service.

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