As part of its continuing thrust to boost tourist arrivals to the stunningly attractive Caribbean island, the Saint Lucia Tourist Board has just wrapped up two ‘Grand Fam’ visits involving numerous United States-based travel partners.
On Saint Lucia from October 17 to October 21 and October 24 to October 28, the two groups of travel agents numbering over 80, had the opportunity to visit the island’s many resorts and attractions to get a firsthand experience of what Saint Lucia has to offer.
As the island’s largest source market, the United States accounts for over 40% of total arrivals. Preliminary tourist arrival figures from that market are up a whopping 13% for the third quarter of this year, over the same period last year, increasing from 26,926 in 2012 to 30,508 in 2013.
Tourism Director Louis Lewis says the strong demand for Saint Lucia as exemplified in the robust arrival figures from the US market are a result of the commitment from travel partners who continue to sell the destination.
“We endeavour to do all possible to nurture and sustain this symbiotic relationship with travel agents, who despite technological advancements remain a very important sales and distribution channel for us,” he said.
Familiarisation trips provide the perfect opportunity for travel agents and other overseas-based travel partners to visit a cross section of properties around the island; acquaint themselves with any new developments; engage in one-on-one dialogue with property owners and managers and participate first hand in some of the island’s diverse attractions.