PRESS RELEASE – Toxik Nation carnival band has inked a partnership deal with US carrier JetBlue Airways.
The partnership has so far generated tremendous excitement about the upcoming carnival, among Saint Lucians overseas.
Dubbed the “Home 4 Carnival Promotion”, it is intended to attract hundreds of Saint Lucian nationals living in the tri-state area of Connecticut, New Jersey, and New York to make the trip home for carnival on JetBlue Airways.
The promotion also targets United States travelers looking for a vacation experience of a lifetime.
Toxik Nation’s Press, Marketing and Sponsorship Director Shannon Lebourne says the band is really excited about the promotion which will do great things for Saint Lucia carnival.
“The Home 4 Carnival promotion is an idea which was born back in 2013 out of our desire to do more to raise the standard, quality and level of participation in carnival activities. We have worked extremely hard to set the foundation right and we are pleased to be at this point where the promotion finally takes off. The promotion is poised to inject large sums of foreign currency into the local economy for carnival 2014 and we are pleased to have the support of JetBlue Airways to make this a reality. It showcases the quality and social investment portfolio of the JetBlue brand. Ever since entering the Saint Lucian airspace on October 26, 2009 JetBlue Airways has been an excellent partner to the island, offering Saint Lucians and visitors to our shores with a safe an affordable service. Home 4 Carnival we hope, will build on that legacy.”
The Home 4 Carnival promotion is also endorsed by Bay Gardens Beach Resort through its General Manager Miss Berthia Parle and the Executive Director Mr Sanovnik Destang.
The resort will be the Promotion’s Official Home, offering discounted room rates to visitors.
Toxik Nation will officially unveil the promotion in New York this coming Memorial Day weekend at several planned activities where the band’s costumes will be displayed.
Carnival Director Teddy Francis will be among a delegation traveling to New York compliments JetBlue to be apart of the official launch.
As part of this exciting promotion, Saint Lucians who register to play mass with Toxik Nation this year automatically qualify to win a round trip to New York on JetBlue Airways.