The Chairman’s Reserve range of premium rums gets a super premium upgrade

By Saint Lucia Distillers Group of Companies

The newly rebranded Chairman’s Reserve 1931.

(PRESS RELEASE VIA SNO) – St. Lucia Distillers is excited to finally announce the arrival of its latest version of the rum, 1931, which has now been placed under the Chairman’s Reserve brand.

This is a perfect marriage between the distinguished Chairman’s Reserve brand and 1931, which is the epitome of Super Premium rum.

The significance of this winning combination can only be fully appreciated with an awareness of the history of 1931.

Mr. Denis Barnard founded a new distillery in 1931, which was commissioned in the Mabouya Valley near Dennery. In 1972, some forty one years later, that distillery merged with the Geest distillery in Roseau Valley, giving birth to St. Lucia Distillers.

In 2011, under the leadership of Laurie Barnard, son of Denis Barnard, St. Lucia Distillers introduced the first of six limited editions of 1931, in celebration of eighty years of rum-making by the Barnard family. Each annual edition varied in blend and was differentiated by the colour of the presentation box.

Saint Lucian native, Mr. Evanius Harris, who is the Master Blender at St. Lucia Distillers and creator of 1931, has been crafting blends for over thirty years. Mr. Harris commented: “What makes Chairman’s Reserve 1931 a super-premium rum is the intricate process which involves blending rums distilled in Coffey and Pot Stills, aged in bourbon barrels.

This mixture is then infused with sugarcane rum indigenous to St. Lucia Distillers.” Mr. Harris continued to state “ Eighty seven years later, the union of Chairman’s Reserve and 1931 in a subliminal sense, symbolizes the amalgamation of the two distilleries which has continued to create exceptional rums.”

At the recently held 2018 World Spirits Awards; Chairman’s Reserve Gold, Spiced and The Forgotten Casks all won gold medals. 1931 Sixth Edition captured the Double Gold Medal & Spirit of the Year and St. Lucia Distillers walked away with the Distillery of the Year award.

Chairman’s Reserve 1931 is now available at all major retail outlets. Chairman’s Reserve has provided consumers with another great product to experience what it means to enjoy the finer life.

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