St. Lucia’s most colorful run is back

St. Lucia’s most colorful run is back

2016-02-03 07_38_56-DASH - The Independence Color Run Press Release 2016_Edited.docx - Google DocsPRESS RELEASE – On Friday, January 29th 2016, event conceptualization and management company, LiiVE Productions Inc., launched DASH – Independence Colour Run 2016.

Dubbed the “happiest fun run” on Saint Lucia, the Colour Run is set to host hundreds of participants as they run through showers of coloured powder in celebration of health, happiness and national pride for Saint Lucia’s 37th year Independence, while encouraging good citizenship as all proceeds from the run will go towards the enhancement of the Child Development and Guidance Centre.

DASH – Independence Colour Run is set for February 28th, 2016 and begins at the Choc Estate roundabout with a prompt 6:30am gun start. Colour runners are expected to arrive clad in the official 2016 DASH t-shirts with the highly anticipated funky accoutrements and embellishments.

Participants will become a moving canvas as they pass through three colour zones representing colours of the national flag; Cerulean Blue and light Chrome Yellow. The finish line will be at the tourist mecca, Rodney Bay, which will lead into a mini “Independence Village” where patrons can enjoy LiiVE entertainment while participating in multiple colour throws!

In addition to celebrating our independence in a way to foster love of and for country with a sense of community, DASH – Independence Colour Run aims to raise funds for the Child Development and Guidance Centre. CDGC is a registered non-profit organization, located in La Clery, Castries and is run by Dr. Kim Gardner, Paediatrician.

It is a facility that provides Comprehensive Developmental Assessments, Early Intervention and Therapeutic Services for children. CDGC’s aim is to ensure that children from birth to the age of sixteen receive all the necessary support and help that is required. This will enable them to achieve their full potential and become contributing members of society. We have chosen an organisation that works solely with the nation’s future and best assets, the Child Development & Guidance Centre (CDGC) –

Partners and sponsors who have made this event possible include Baywalk Mall, WinFresh & H2O, Bay Gardens Resort, LIME, WLBL – Malta & Climax, Digicel, JE Bergasse Limited, ExelSign, Ecco, 123 Digital Limited, The Wave and Wvent, The Voice and The Star, Ferrands Dairy, LumNAT Distributors, Renwick & Co. Ltd., West Indies Shipping, OliverSEBASTIAN, SkyCrew Aerial Photography, Felly Belly, CrossFit758, REPTS and Motions Studios.

The cost for adults is $35 and $20 for children under 12 which will include a DASH T-shirt, race bib and a packet of powder and other branded paraphernalia.

LiiVE Productions Inc.

LiiVE Productions Inc. is an event management and promotion company, offering services in event conceptualisation, promotion and management as well as social media marketing. Established in 2014, the company is owned and operated by three passionate young entrepreneurs with twenty years’ combined industry experience.


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