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(PRESS RELEASE) – With dynamism and vibrancy at its core, the Caribbean’s most popular drink brand, Magnum Tonic Wine, named a St. Lucian winner in its regional ‘Win a Trip to Spain’ promotion.
The promotion, which kicked off in November, saw Sherma Joseph being named the lucky winner of an opportunity to see La Liga teams Real Madrid and Atletico Madrid contest the Madrid Derby on February 2,2020. Additionally, the lucky winner, along with her guest Ernilius Bennett, received a tour of the football stadium and the city of Madrid.
Consumers from other markets including Guyana, Antigua, Barbados and Belize entered to win the grand prize by purchasing specially marked Magnum 3 packs, filling in the entry forms and depositing in the boxes provided at select locations.
“As a brand, Magnum Tonic Wine is known to connect with consumers in incredibly innovative and exciting ways. We know our consumers are bold, fearless and dynamic and so we crafted a promotion that reflects this in the final quarter of the year. Last year we celebrated our Big 20th Anniversary and our aim was for every activation and promotion to match the magnitude of that celebration and we achieved this. Our lucky regional winners were in for a treat, the City of Madrid delivered”, shared Kamal Powell, Brand Marketing Manager for the Region.
Joseph joined winners from other participating markets for the exciting activities courtesy of the brand.
“The Magnum Tonic Wine brand has grown to become apart of St. Lucian culture and our consumers responded remarkably well to the promotion, the lucky winner along with her guest were a part of a once in a lifetime experience and we couldn’t be more happy for her” explained Dexter Percil, Senior Sales and Marketing Manager, Peter and Company Distribution, St. Lucia.
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