Three major tourism organizations here are gearing up to stage the country’s first annual Saint Lucia North American Showcase.
Set for July 16-19, 2013, the event will bring together a number of important stakeholders including US and Canadian–based industry experts, wholesalers, representatives of destination marketing companies and senior hotel and airline executives.
The four-day showcase, according to a press release, is being organized by the St. Lucia Tourist Board, the ministry of Tourism and the St. Lucia Hotel and Tourism Association, and will provide a “unique opportunity for industry partners to mix, network and conduct business in a casual yet productive atmosphere”.
The event is expected to put St. Lucia in the international spotlight, according to Director of Tourism Louis Lewis.
“The USA and Canada represents key markets for us, with the USA bringing in over 115,000 tourist arrivals – 38 percent of overall market share in 2012,” Lewis said.
Lewis further stated, “The Canada market, although representing 12 percent of overall market share increased by seven percent in 2012. These figures demonstrate the tremendous potential for growth available in those two markets and we are spearing no effort in seeking all possible avenues aimed at tapping into that growth potential.”
An event dubbed ‘the Marketplace’ will be the main daytime meeting. This will be hosted at the Sandals Grande St. Lucian on the Pigeon Island Causeway, Gros Islet.
All evening events will be hosted at different locations across the island by sponsored partners, the release said.
US and Canadian wholesale associates are expected to conduct site inspections and reviews on St. Lucia’s varies product offerings. They will also hold discussions on a wide range of issues affecting the industry, the release further stated.
Among the sponsors of the event are Anse Chastanet/Jade Mountain, Ladera Resort, Viceroy Sugar Beach Hotel and Spa, Windjammer Landing Beach Resort, St James’ Morgan Bay, Coconut Bay Resort, Sandals Grande St Lucian and Jet Blue.