St. Lucia’s Ambassador to Washington Sonia M. Johnny has told potential American investors that in the same way St. Lucia’s many tourists describe the country as “simply beautiful”, they too, after investing in Saint Lucia, would look back at their success as being “simply beautiful”.
Ambassador Johnny gave this new dimension to St. Lucia’s slogan during a trade and investment promotion outreach in the American cities of Richmond, Baltimore and Philadelphia from Oct. 7-9.
During her addresses to the business persons and government officials in the three cities, Ambassador Johnny informed them that the World Bank’s Doing Business Report 2012 had confirmed Saint Lucia as an excellent place for doing business. The report had ranked St. Lucia as the number two in the category of the easiest place to do business in the entire Caribbean and the number one in the English-speaking Caribbean.
Ambassador Johnny argued that Saint Lucia’s high ranking was not without merit since it was based on the fact that the government has nurtured stability within the economy through the enactment of a number of policies and legislation aimed at protecting investors and their customers as well as making it extremely easy for investors to invest.
This included the development of a one-stop shop called “Invest Saint Lucia”, which has a mandate to facilitate local and foreign direct investment, provide all the information required to a potential investor, as well as help the investor go through the investment process without the unnecessary red tape often complained about by so many investors.
Ambassador Johnny also informed the groups that in a further effort to keep the investment process simple and focused, both for the potential investor and the country, Saint Lucia has identified the key sectors of information and communication technologies, manufacturing and tourism, as those in which foreign investment is highly encouraged.
According to the ambassador, Saint Lucia was not only a tropical paradise but also the “investors’ gateway to peak returns and strategic market access” and she invited the groups to attend the business forum which Invest St. Lucia will be mounting in December.
The trade and investment promotion outreach was also attended by other CARICOM countries. The next promotion outreach will be conducted in New Jersey and Chicago.