SNL’s Regional Marketing Manager Mary Edward said scratching an instant game with a top prize of $150,000 was not possible when the lottery company launched in 2005.
“But now with the demand for more games and a growing instant market, we’ve done it. We have given you an instant game with more chances to win, with lots of cash of up to $150, 000,” she added.
Edward said every year since 2005, SNL have been improving its product portfolio to meet its players demands for more games.
“Games with fun play options, greater opportunities, dreams and hopes,” she said.
The names, themes, play stars, colours and size all play an important role, Edward said, because SNL caters to a very diverse group of players.
“We ensure that we got feedback from the persons who played; we asked, they answered and chose, and now it has come to life,” she explained.
The SNL official noted that its instant product mix has gone through some changes this year. SNL currently have two $5 instant games – Mobile Money and Casino, each with the top prize of $50,000. In addition, three games with creole names were launched recently, and another called Lucky Lucians.
Edward said SNL now boast 13 instant games, ranging from $2 to $10, with all top prizes above $10,000. She said the sales and customer relations wouldn’t be possible with partners across the island.
“They are willing partners, they share our enthusiasm, excitement and vision to make the lottery fun, attractive and rewarding, and continue to be great ambassadors,” she added.
The SNL, she noted, continues to assist young sports men and women, who have grown and excelled nationally and regionally. The lottery company hopes to continue helping in this area.