SLTB toasts the real stars: Jazz & Arts Festival sponsors shine

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SLTB toasts the real stars: Jazz & Arts Festival sponsors shine
Digicel Country Manager Holly Hughes-Mc Namara presenting cheque to Deputy Director of Tourism Tracey Warner-Arnold
Digicel Country Manager Holly Hughes-Mc Namara presenting cheque to Deputy Director of Tourism Tracey Warner-Arnold

On Thursday April 11th, yet another corporate partner, this time, the Bay Gardens Beach Resort will collaborate with the Saint Lucia Tourist Board in honoring the many partners who contribute to the continuing success of the annual Saint Lucia Jazz & Arts Festival.

Director of Tourism Louis Lewis will be joined by the Festival Organizing Committee and corporative executives for the Sponsors’ Cheque hand-over ceremony.

The highly symbolic ceremony will also include recognition of and tributes to the diverse corporate partners, many of whom have been aligned to the festival from its inception in 1992.

Through its many years of continued commitment, Saint Lucia’s business community has generously and consistently lent its support and brand power to a festival initially launched to bolster a lull in the Saint Lucian tourism product.

“Notwithstanding the redefined strategic goals of the festival, sponsor buy-in and commitment remains perhaps the single most important key to success as we pursue a new mandate,” noted Lewis.

He went on to say that perhaps sponsor contributions may be overshadowed by the large acts which their sponsorship helps to secure, however “without the continued support of its multiple partners, the scale and impact of festival would be significantly diminished.”

PLATINUM sponsor of the 2013 Jazz & Arts Festival is Digicel. GOLD sponsors are Heineken, Tropical Shipping, HTS, LUCELEC, and The Wave. BRONZE sponsors are Bank of Saint Lucia Ltd, First Citizens, Cotton Bay Village, RBC Royal Bank and RBTT Bank Ltd, Radio Caribbean International, and Delta Airlines Inc.

COLLATERAL sponsors are Hot FM, Radio St. Lucia, Kotex, Avis Rent a Car, Guy’s Car Rental, Exel Sign, Guardsman and Chairman’s Reserve. The Saint Lucia Tourist Board will pay homage to longstanding sponsors such as Tropical Shipping, Eastern Caribbean Financial Holdings (Bank Of Saint Lucia Ltd.) and Windward & Leeward Brewery Limited, as well as Platinum Sponsor Digicel, whose commitment to the success of the festival remains unwavering.

The Saint Lucia Jazz & Arts Festival opens on April 30th at the Mindoo Phillip Park and will encompass a kaleidoscope of Caribbean music and artistry featuring performances from Jamaica’s Konshens, Haiti’s T- Vice, Trinidad and Tobago’s Kerwin Dubois & Benjai, and national acts Superman HD, Ricky T and Thygeson ‘Penn’ Joseph.

The festival’s main headliners include celebrated multiple Grammy-winner R Kelly, the O’jays, Brian Culbertson, The Jacksons, Akon, Tony Allen, Ronald ‘Boo’ Hinkson, David Rudder, Tito Puente Jr., Luther Francois and Ginuwine and ACE Loctar.

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