Saint Lucia Tourist Board incentivises agents with September campaign

Saint Lucia Tourist Board incentivises agents with September campaign

– The Saint Lucia Tourist Board is launching a new month-long campaign in September called ‘My Kind of Saint Lucia’ focusing on five key themes – Luxury Traveller, Foodie Fan, Nature Explorer, Romantic Escapist and Beach Lover.

The aim of the campaign is to highlight the unique and enticing reasons for people with different interests and motivations to visit Saint Lucia, and to help drive early bookings to the island for winter 2014 and summer 2015.

Throughout September, the Saint Lucia Tourist Board will reward four top sellers with a £100 Love2Shop voucher and the overall winner will gain a place on a fam trip in November.

To be in with a chance of winning, agents need to book a minimum of two package holidays to Saint Lucia in September and will need to enter details of the bookings on

The September campaign will also be supported by 24 tour operators and hoteliers, who will be offering fantastic deals to Saint Lucia throughout the month, as well as blogger support, print and online adverts, pay per click advertising and social media.

September package deals include:

Kuoni is offering a seven-night trip to Saint Lucia from £1,179 per person, saving up to £1,371 per couple. Price includes flights with British Airways and accommodation at Windjammer Landing with breakfast. Bookings must be made by 30 September for travel on 27-30 October, 3-27 November and 3-4 December 2014.

ITC Luxury Travel is offering a seven-night holiday to Saint Lucia from £1,739 per person, saving £755 per person. Price includes accommodation at Capella Marigot Bay Resort & Marina, private airport transfers, US$50 resort credit per room, a bottle of wine on arrival and complimentary rum tasting for two people (valued at US$150). Bookings must be made by 30 September for travel on 1 September-18 December 2014 and 5 January-19 December 2015.

Atlyn Forde, Acting Director of Marketing commented: “We wanted to showcase the different activities Saint Lucia can offer. For example, nature explorers can enjoy a Piton hike or explore the nature trails and foodie lovers can appreciate Saint Lucia’s variety of delicious cuisine, from fine dining to street food.

“We appreciate the support from the trade and want to thank our key sellers for the early bookings for winter 2014 and summer 2015.”

Agents can also become a Saint Lucia expert, by completing six modules on the Saint Lucia training programme at

For further information about the incentive, please call 0207 341 7008 or email [email protected] and for further information on the amazing offers, visit


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