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SLTA appoints new Director of Marketing Canada

By SLTA

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Jeanette Faria

(PRESS RELEASE VIA SNO) – The Saint Lucia Tourism Authority (SLTA) announced, today, the appointment of Jeanette Faria as Director of Marketing, Canada.

Faria, President of JF Marketing, will support the marketing efforts of the SLTA as part of a leading, national strategy to reposition the destination to Canadians.

With almost 20 years of industry experience, Faria brings a wealth of knowledge to the SLTA having previously worked as Account Manager for the US Virgin Islands and North Carolina. Faria currently is the Canadian lead for The Beaches of Fort Myers and Sanibel. Throughout her career, several international destinations have seen an increase in visitor arrivals from Canada, in addition to achieving a stronger brand identity under her leadership.

In her new role, Faria will be responsible for developing and executing a strategic marketing plan targeting consumer and the travel trade through product launches, training seminars, marketing initiatives, and national advertising campaigns.

“I am so excited for the opportunity to represent such an exotic destination,” remarked, Jeanette Faria, Director of Marketing, Canada.

“I am looking forward to working with all of our partners to build long-lasting relationships. Saint Lucia is the perfect destination for weddings and honeymoons, there’s no shortage of sites to explore! The island caters to wellness travellers, families, and those in search of adventure, with a variety of breathtaking waterfalls, the healing powers of the Sulphur Springs, world famous dive sites, and the majestic Pitons”.

“We are very excited to have Jeanette join our team,” said Agnes Francis, Executive Chairperson of the SLTA. “Canada is an important and growing market for Saint Lucia. Over the next five years, Saint Lucia is set to see an increase of 50% in our product offering. Jeanette’s expertise in the travel industry will play a pivotal part in our mission to reach new Canadian visitors.”

Faria can be reached by email at [email protected] or by telephone at (416) 788-4482.

For more information about the island of Saint Lucia, call 1-800-456-3984, or 1-888 4STLUCIA or visit http://stlucia.org

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3 comments

  1. Improving St Lucia's domestic situation and attracting more tourists are not mutually exclusive. The Government needs to tax big overseas companies - and probably some home-grown ones too - proportionately. St Lucia is almost a tax haven for companies whose USP is "all-inclusive" - all inclusive profit for them. They should be paying for an overhaul of the criminal justice system so blatant breaches of the law are punished, they should pay for real training and job opportunities, particularly for the young men of St Lucia. Most importantly, they should pay for the right to do business in St Lucia in the same way they would pay everywhere else. We need tourism, and we need to treat people right when they come, offer good value and expect people to respect the island and its resources.

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  2. More money on tourism.

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  3. Yet more money being shelled out by the government on tourism - consultants here, committees there. All this takes money. Isn’t it time to look at the domestic situation in St Lucia. This is just papering over the deep cracks in the society in which the locals must exist.
    Make it safe on the island for locals, give them satisfactory health facilities. Sort the crippled justice system as a priority so that it can deal efficiently and in a timely manner with the desperate crime situation. Why isn’t money being put into a new court building - now, not in years to come. Too many are waiting too long for justice - an outrageous situation. The government said it would sort the justice system. This is the second time the Court has closed over the past years. It doesn’t seem Justice is a priority. How can the Police and legal profession do their jobs effectively?

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