(PRESS RELEASE VIA SNO) – The long anticipated Caribbean Hospitality Industry Exchange Forum (CHIEF) took place Friday, June 22 to Sunday, June 24 at the Hyatt Regency Miami Hotel.
CHIEF is the premier educational forum for Caribbean hospitality and tourism professionals where they network and share ideas about reshaping and rejuvenating the region’s tourism and hospitality sector.
SLHTA executives and representatives of member establishments participated in the sessions along with one member establishment graciously sponsoring the forum. The SLHTA contingent also formed part of the panels.
The Saturday session was the big moment for announcing the 2018 CHIEF Award winners. Bay Gardens Resorts was a finalist for the Chief Award for Sales and Marketing. Jus ‘Sail was also a finalist for the CHIEF Award for Social Responsibility. Coco Palm was one of the nominees. The CHIEF Awards highlight Caribbean businesses that work to improve the wellbeing of the industry and the region through the adoption of best practices.
Mr. Sanovnik Destang, executive director of Bay Gardens Resorts was one of the forum’s featured speakers. Addressing the topic Capital Ideas for Hospitality Businesses, he provided helpful insights on the various ways that tourism and hospitality businesses can secure loan funding for expansion, refurbishment and the purchase of specialized equipment. He backed it up by presenting a case study involving a lending institution and a private equity company.
The Sunday session, dubbed Advancing a Culture of Inclusion, featured an address by Mrs. Joyce Destang, owner and managing director of Bay Gardens Resorts. She spoke on the need to cultivate a more gender-balanced workplace when formulating policies and procedures and developing training programs within a corporate environment. Mrs. Karolin Troubetzkoy, executive director of Jade Mountain was the moderator of the session.
Mr. Carl Hunter, property manager of Anse Chastanet and Jade Mountain Resort spoke on how to use cutting-edge products and methods to improve the guest experience, and, at the same time, reduce costs and the business’ carbon footprint.
Springboard Caribbean’s owner and director of operations, Mr. John Quail spoke at the People Power Success session. He emphasized the importance of hotels adopting best practices and implementing well-planned and innovative training programs for their staff, aimed at improving their management skills and their overall performance. He also showed how business success was directly linked to a well-trained and motivated workforce and a positive work environment. Spring Board Caribbean sponsored the Professional Development session.
Daly Mariatte, VP and General Manager of Sales and Marketing at Ladera Resort presented part of the sales and marketing segment called The Guests’ Digital Journey. She highlighted the importance of hospitality and tourism businesses using digital media for thorough marketing in order to fast-track guests towards booking their stay or trip once they decide to travel.