Sandals expands in Barbados

Sandals expands in Barbados
Jamaican businessman Gordon 'Butch' Stewart is the owner of Sandals chain and other hotel chains.
Jamaican businessman Gordon ‘Butch’ Stewart is the owner of Sandals chain and other hotel chains.

Sandals Resorts International (SRI), parent company of Sandals Resorts, Beaches Resorts and Grand Pineapple Beach Resorts, today applauded the government of Barbados following the announcement of a deal which will result in opening of two resorts in the country.

SRI and the government of the Barbados reached the agreement following months of negotiations that will see the Caribbean’s leading resort company open the former Couples Resort in St. Lawrence as a Sandals Resort as well as managing a new Beaches Resort set to be built on the site of the former Almond Beach Resort in St Peter.

According to Sandals Resorts Chairman, Gordon “Butch” Stewart, the 10-acre former Couples property will open as a Sandals Luxury Included Resort and will honour all existing commitments with guests who had booked to stay at Couples up until November 6.

Stewart commented, “We are delighted to announce the opening of, not one, but two of our first ever resorts in this wonderful country of Barbados. Barbados and its people are so rich in culture, charm and personality and has been one of the leaders in Caribbean tourism for decades. We have been in discussions to bring our award-winning brands to this country for some time and are thrilled that negotiations have now been successfully concluded.

“In the former Couples Resort, I strongly believe that we have acquired one of the most beautiful properties in the entire island and we cannot wait to bring the full Luxury Included experience here. We have been voted the world’s best time and time again and have more luxury inclusions than other resort on the planet and we promise to give the people of Barbados a resort to be proud of.”

Upon opening as Sandals Barbados, the resort will offer a selection of 280 luxury accommodations that range from beachfront suites to exquisite rooms situated in the resort’s lush tropical garden. A programme of enhancements will be launched in order to ‘Sandalise’ the property immediately.

In addition to the opening of Sandals Barbados, SRI also announced that an agreement has been reached with the Government of the Barbados regarding the building of a brand new Beaches Resort at the site of former Almond Beach Resort in St Peter, Barbados.

“Since it first launched over 16 years ago, Beaches has captured the hearts and minds of holidaymakers everywhere and I can assure you that what we’re planning in Barbados will become one of the most sought after resorts in the entire world.”

“We are a Caribbean company that has been in business here for almost 33 years and no one knows this region like we do. It is an exciting time for Barbados and its people not to mention those looking for the best vacation experience imaginable. We believe the best days of Barbadian tourism lie ahead.”

Sandals Resorts International’s arrival into Barbados marks another milestone of exciting expansion that has seen the recent opening of the Key West Village at their flagship Beaches Resort in Turks and Caicos as well as the hugely anticipated opening of Sandals LaSource Grenada in December.


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  1. Tourism in Barbados has increased by 8.5% over last year, we are definitely not on a downward slide. We welcome the investment by Sandals Resorts in opening not Two but Three Hotels in our beautiful, exciting, amazing, tropical, progressive Country.


  2. please pay st.lucian staff better mr. butch steward,they work for peanuts down here..
    look after your staff around the caribbean..
    start with a big pay rise to st.lucian staff..thank you..


  3. Gordon stewart and SRI did not become successful by reading other persons' opinions on tourism related matters or voodoo forecasts,but rather through the use of intelligent market research(imperical data)followed by intelligent decision making.
    The question to be asked is why didn't he choose vieux fort to build a new hotel?Why didn't he buy La Paredi hotel(not completed) in Praslin?
    Is there something he knows about St.lucia's growth potential or lack there of that we do not know about.


  4. Sandals has been an important factor in the economic and social life of SL for decades. It is well known that they have decided on no new investments in SL due to their opinion that SL has the most outlandish unions in the Caribbean. Unions in Barbados and elsewhere are far more reasonable and professional. I mean would you invest millions into SL after the NWU threatened to shut down the entire tourism sector? Madness!


  5. Bad investment Butch, I thought you were smart. Tourism in Barbados is on a downhill slide, today's tourists are looking for something more than 'bland,' the OECS has more to offer, more diverse and that's where you'll make a fortune. I see SVG taking off big time when the international airport is operational.


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