PRESS RELEASE – The Salvation Army has launched its 2016 Kettle Drive which aims to bring Christmas cheer to 1,000 families across St. Lucia.
During the launch ceremony recently, Mr. Malcolm Burns, chairman of the Salvation Army Advisory Board thanked a number of corporate entities that yearly support the work of the Salvation Army, among them CIBC FirstCaribbean International Bank. He went on to note that the target for the Salvation Army this year is to distribute 1,000 Christmas hampers to families island-wide.
Mrs. Ladesa James-Williams, Country Manager of CIBC FirstCaribbean said that “as a responsible corporate citizen, we must play an active role in our communities and each year we allocate at least one per cent of our prior year post tax profit for community outreach programmes.
“In St. Lucia we have concentrated our efforts in assisting the less fortunate, with a prime focus on the elderly, sick and shut-in and the youth. We are pleased to therefore to advise that we will be making a donation of $5,000 today to get the kettle appeal started and for the first time our four branches will be used as kettle stops during the Christmas season,” Mrs. James-Williams said.
“In addition, as part of our Adopt a Cause Programme we will be leading a hamper drive with all food and toy items collected being donated to the Salvation Army. We applaud the hard-working members of the Salvation Army and its advisory board and thank the other sponsors who year after year contribute to this initiative,” she added.
Preschoolers of the Salvation Army Childcare Services treated the audience at the launch to rendition of the songs; The Virgin Mary had a Baby Boy and Put Jesus in Your Christmas. Students from the Community after School Programme (CASP) Monchy Orchestra performed a selection of Christmas songs.
The Salvation Army’s Christmas Kettle drive is an annual initiative of the Salvation Army aimed at fostering the giving spirit during the festive season. Each year the kettles are situated in populated locations throughout St. Lucia, and are characterised by the merry ringing of a bell to call attention to passers-by. Public donations and funds are collected in support of the Salvation Army’s efforts during the Christmas season.
The kettle bell tradition dates back to 1891 and is entirely dependent on the generosity of the public to provide financial assistance, counseling, food, clothing, toys, and shelter for less fortunate persons year round.
Representatives from the Salvation Army Advisory Board, Mayor of Castries Constituency Council, Ministry of Equity, Social Justice, Empowerment, Youth Development, Sports, Culture and Local Government, representatives of Real Foods, Sandals Resorts, CIBC FirstCaribbean and members of the Salvation Army were in attendance during the launch of this year’s kettle appeal.
The kettle drive will continue until December 24th 2016. For information on how you can support or volunteer with the Salvation Army please contact Captain Derek Mitchel, Commanding Officer of the Salvation Army at 452-3108, [email protected] or at their office on 12-14 High Street Castries.