PRESS RELEASE – The Saint Lucia Tourist Board and the Ministry of Tourism are supporting Mercury Beach as they gear up for the hosting of the 2nd Mercury Beach Party at the Pigeon Island Beach on Saturday, August 15th, 2015.
The Mercury Beach Party supports the Saint Lucia Tourist Board’s strategy towards deepening the marketing penetration into the lucrative Caribbean market.
The event, which was inaugurated in August of 2014, targets the Caribbean region with Martinique & Guadeloupe as primary markets.
First hosted in 2014, the Mercury Beach Party was hailed a major success having attracted over 4000 visitors and 325 vessels from Martinique and Guadeloupe in its inaugural year. These numbers delivered an economic boost for the island, and specifically to restaurants, stores, tours and attractions, taxis and hotels which recorded a direct injection of business from the visitors over the course of their three day stay on island.
This year, the Board anticipates that the event will attract an increasing number of visitors from across the region. To this end, an electronic media advertising campaign has been in effect in Barbados, St. Vincent and Trinidad, and online for the rest of the region.