Saint Lucia packs a punch at World Travel Market 2015

Saint Lucia packs a punch at World Travel Market 2015

stluciatouritstPRESS RELEASE – This year’s World Travel Market, which took place from the 2nd – 5th November 2015 at the ExCel exhibition centre in London, saw the Saint Lucia Tourist Board and its partners exhibit for the full four days in what proved to be a very productive and successful week.

The tourist board alongside four hotel partners and one DMC held meetings with UK & European tour operators, airlines and trade partners and showcased the island highlights, recent awards and destination news.

On Monday 2nd November, Saint Lucia Tourist Board showcased double gold Olympic champion, Daley Thompson, who was on-stand promoting the increasingly popular Tri Saint Lucia which will be taking place for the third year on 21st November 2015. In his capacity as a Saint Lucia ambassador, Daley took part in radio interviews with top stations including Absolute Radio, BBC Radio Jersey, BBC Radio Northampton, BBC Radio WM and a selection of additional regional outlets in order to promote Saint Lucia.

Daley also participated in high quality media meetings, photo calls and TV interviews with prolific freelancer Kieran Meeke, TTG, Travelmole TV and the WTM press office amongst others.

Atlyn  Forde, the Director of Marketing  for the Saint Lucia Tourist Board in the UK and Ireland, continued to inspire  trade and consumer media including Selling Travel, Wanderlust, The Telegraph, The Voice and Breaking Travel News in a selection of dedicated one-to-one  interviews ,where she updated key editors and travel journalists on the latest destination news, trade incentives and editorial angles for 2016.

The destination was also highly successful at the CTO ‘Host and Reward the Media’ event on Monday 2nd November , held at the Fox @ ExCel, where Saint Lucia triumphed in two out of the eight categories. Two Saint Lucia  features were honoured  for being the best in their category – ‘Climbing in St Lucia: the Best View in the Caribbean’ by Nick Trend for The Telegraph Online won Best Online Feature  and the Best Piece of Photo Journalism accolade was awarded to Neil Price for the imagery that accompanied Phoebe Smith’s ‘Caribbean Blend’ feature in Wanderlust Magazine. The Saint Lucia Tourist Board was invited to present the award to Wanderlust. The CTO event was attended by over 70 UK media spanning journalists from national, trade, consumer and online outlets.

On Thursday 5th November, Sales and Marketing Executive for the Saint Lucia Tourist Board, Chelcie Lewis, was presented with her own personal award – the ‘Supplier Star Award 2015’ by luxury tour operator Azure.

Director of Sales of Azure, Anna -Maria Baccanello said: “Chelcie has been outstanding in her performance and the support we receive from the Saint Lucia Tourist Board is exemplary.

Chelcie is very talented at presenting and she brings the destination to life with her unique combination of expertise, enthusiasm and wit.”


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  1. I must applaud what I see as a mature and very creative effort to promote the country as a tourist destination. It is a well rounded effort with firm grounding which I think is key in ensuring the country is a challenging competitor in attracting visitors to its shores.

    In my mind this approach has more potential than the way forward as seen by Mr fedee. His position to my mind is a fruitless obsession with Cuba driven by his ideological opposition to everything that country stands for. But st Lucia don't have the resources to fight fedee's foolish battles. How can you erase from people's mind 50+ years of resisting USA imperial control.? You can't erase this facination with a people who has stood up for its independence and has done things on its own terms. In fact the more you fight against the more fascinated people will be. The most that can be done is to appeal to all markets while hoping that in time the fascination with Cuba will dissipate.


  2. Keep up the good work guys, I am proud of the effort that the board is doing with the limited budget at their disposal.


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