The Saint Lucia booth was a partnership with NorthStar Travel.
The island, as always, was very well received offering tastings of Saint Lucian rum cake and cocoa tea martinis. There was a constant flow of attendees and potential visitors to the booth. Many past visitors to Saint Lucia stopped to indicate how much they enjoyed their stay in Saint Lucia and planned to return. Visitors ranged from young professionals looking for vacation spots to young retirees seeking multi-generational trips with their adult children and extended families.
SLTB Canada also participated in the annual Travel and Vacation Show in Ottawa, held from April 8 – 9.
Now in its 22nd year, the show focuses exclusively on destinations and travel, targeting consumers that are seeking travel and holiday information, as well as travel agents looking for the latest tour and destination information.
Taking place over a wintery weekend, the Saint Lucia booth, out of 200 exhibitors, was quite popular with consumers seeking last minute winter getaways, honeymoons or family spring vacations. The destination was able to come face to face with an estimated 17,000 enthusiastic consumers through a 30 minute destination seminar and direct interactions at the Saint Lucia booth. Anse Chastanet, Bay Gardens Resorts, Calabash Cove Resort and Spa, Coconut Bay Beach Resort and Spa, Jade Mountain, The BodyHoliday and Rendezvous were represented at the show and provided special deals to consumers.
SLTB Canada also blitzed top producing travel agencies visiting over a 3-day period.
The SLTB also partnered with Sunswept Resorts to meet with just over 70 travel agents in Ottawa, Oakville and Toronto. The SLTB presented general updates, selling features and upcoming events for the island, while Sunswept presented updates on its multi-million dollar upgrades at Rendezvous and The BodyHoliday.