Last year brought unprecedented growth for the tourism industry in Saint Lucia.
The Saint Lucia Tourist Board is reporting record stay-over arrivals for 2013, achieving the highest number of arrivals in the island’s history reaching more than 315,000 visitors, surpassing 2011’s record of 312,404.
Preliminary statistics boast a 3.4 percent increase in overall arrivals from 2012. The largest growth was seen in from United States, a leading source market for the island, with an 11 percent increase from the previous year.
“Several factors played an integral part in the success we’ve had this year, each as necessary as the other, from increased airlift accessibility and strategic marketing initiatives to the enhancements made by our hotel partners. We look forward to starting 2014 on a high note and striving to make this year more productive than last,” says Minister of Tourism, Heritage and Creative Industries, Lorne Theophilus.
According to Minister Theophilus, the momentum in 2013 will continue to build in the New Year as the Saint Lucia Tourist Board estimates that hoteliers and tourism entities on the island will spend upwards of $230 million dollars (US) on upgrades and refurbishments, attracting renowned luxury brands such as Sixth Sense and Capella Resorts to the island.
The Saint Lucia Tourist Board will continue to promote several island-wide initiatives such as the recently rebranded Saint Lucia Jazz and Arts Festival, the renowned Saint Lucia Health & Wellness Retreat, Chocolate Heritage Month and the second-annual “Love Elevated” Wedding Symposium, offering insight into the island’s romantic hotspots and top wedding locations.