Past President of the National Consumers Association Hubert James has called for a thorough investigation into the alleged increase by some bakers in the price of bread following a rise in the cost of flour on June 1.
Consumers in a number of communities are reportedly dismayed by the alleged arbitrary decision by some bakeries to increase the price of bread.
James has urged bakers to be more considerate of their customer. He further says consumers need to empower themselves and urges the commerce ministry to implement more assertive price control and regulation on the cost of bread.
Director of Consumer Affairs Phillip McClauren says his department will conduct investigations into the matter. He has nevertheless warned that if an item is price controlled, an increase must come from the ministry and not arbitrarily from bakers.
McClauren warns that there are ramifications if the proper procedures are not followed. The price of bread, specifically Creole and sandwich bread, which are price-controlled items, was last reviewed in 2008.
Back then the price of sandwich loaf was increased by 15 cents per ounce while Creole loaves were increased by 12 cents per ounce. At present, the ministry says the price of controlled bread has not been increased.