PRESS RELEASE: Cricket West Indies rebrands with new website and celebrates 91 years

By West Indies Cricket Board Inc.

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Cricket West Indies (CWI) will begin its 91st year today, with a new name and website as part of a comprehensive rebranding programme.

From today the West Indies Cricket Board will be renamed Cricket West Indies and formally recognise all representative teams as the WINDIES.

CEO Johnny Grave, commented:

“Cricket West Indies better reflects how the organisation operates, as there are many different stakeholders who we work in partnership with, under the unifying aim of improving cricket at all levels within the region. We plan to work even more closely with them over the next few years and consultation will begin immediately as we develop a new strategic plan for 2018-2023.”

President Dave Cameron added:

“Whilst the Board of Directors has an important role, we feel that the new name is more inclusive and appropriate, as we want to recognise the valuable role that our players, territorial boards, staff, supporters, governments, coaches, match officials and volunteers, play in the organisation. For Cricket West Indies to operate effectively and efficiently we need all of our stakeholders to work in partnership and the name change is an important first step in our strategy.”

The WINDIES name has long been associated with the representative teams within International cricket and this new brand will be used on all team playing shirts along with a new website focused on providing all WINDIES supporters more user-friendly information including live scores, team updates, videos and player information.

The new website is www.cricketwestindies.org and the new match centre will launch on www.windiescricket.com ahead of the first International T20 against Afghanistan on Friday, June 2.

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3 comments

  1. Will that change the decline of our cricket. Doing away with history. The leaders supposed to go. What's that to change the focus on our performance. We should take a break from Test cricket for at least 2 years.

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  3. Hehe aa well i could not care less,you'll could have it God or jesus,you'll to out of order.I still vex about Darren Sammy,and how you'll treating the players like you'll can make house calls,at any time,so you'll can pimp them they ain't show girl's or prostitutes WICB now is Cricket West Indies.Can you imagine instead David Cameron fix the team,and make sure all players are respected,and appreciated and treated justly.He rebranding the dead.Hehe Cricket dead.And i don't care,these stakeholders walking on their brain.Monies up you'll ass,we the carribbean people deserve better,so brimestone and fire for WICB aka WIC choops.

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  5. Former Windies Fan

    Ofcourse the rebranding is historical because for The first time the "Windies" didn't qualify for the ICC World Cup. Driving Caribbean Unity down the drain with their arrogance and blasé attitude.

    (3)(0)

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