PRESS RELEASE – Embracing the theme “My Piton, My Carnival”, Piton Beer, the official beer for Saint Lucia’s carnival, embarked on its “Piton under the crown promotion” the 2nd week of June 2014.
The promotion, which ran throughout the carnival season here, culminated with two grand prize draws of EC$5,000 each.
During the promotion however, winners received instant prizes of cash, free Piton Beer, Hydration packs, Carnival costumes and other exciting prizes.
The first grand prize draw took place at Planet Rock in Vieux Fort on Saturday August 9. The lucky winner was Alvin Isidore, a resident of Cantonment, Vieux Fort.
According to Isidore, the prize money could not happen to a better person. “I am a loyal Piton Beer drinker from the time this beer was introduced on the market,” he says.
He also added that the money would be put to good use as he is preparing for the arrival of a newborn and will also be using it to purchase school supplies for his children.
The second draw for another EC$5,000 took place on Saturday August 15, during a special promotion at Falco’s in Dennery. This time, the lucky winner was Vernitta Ragunanan of Forestierre.
“I was very excited and could not believe my luck. This comes in at the right time as I am trying to cope with getting my children ready for school so this money comes in really handy,” Ragunanan says.
According to the Piton Brand manager, the promotion was very well received and supported.
“I would just like to congratulate all those who won in the Piton under the Crown promotion and Piton beer loyal supporters over the years,” Rohan Lovence says.