Piton Beer gets Independence flare

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Piton Beer gets Independence flare

2016-01-28 19_33_25-piton fin.pdfPRESS RELEASE – The proudly Saint Lucian Piton Beer is marking the island’s upcoming 37th Anniversary of Independence with a special look.

Windward and Leeward Brewery announced this week that Piton Beer will get a signature Independence label in honour of Saint Lucia’s  February 22nd anniversary.

Piton Brand Manager Sylvester Henry explained that the decision was taken because of what the Piton Brand represents.

“Piton Beer has always been synonymous with what makes us St. Lucian; it is a brand that we are proud of and for the last 24 years the brand has had significant successes and won various awards,” he noted.  “We have always marketed Piton as a truly St. Lucian product and that is its strong suit. It made sense that as St Lucia celebrates Her independence, our locally produced beer would also celebrate. We hope this will be a collector’s item for loyal Piton customers and a show of patriotism and nationalism.”

Since 1992 Piton Beer has been a source of pride for Saint Lucians as it is named for our signature World Heritage Site, the Piton Mountains and it is brewed only in St. Lucia.

The Independence labelling features the black, yellow, white and blue from the island’s national flag and a woman adorned in the national wear.

“This is a salute to our island home on this significant achievement,” noted Henry. “So anytime someone picks up a Piton Beer they will be reminded of this occasion and we hope it will instil them with a sense of nationalism knowing that we produce this superior product. It’s also our way of saying Happy Independence to the entire nation.”

The limited time Independence Piton label will be available from February 1st through to February 29, 2016.

Enjoy Piton Responsibly

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9 COMMENTS

  1. What is calories? This country with its government are guilty of having businesses to fool people with their unhealthy products and in turn of all that. These businesses are pretending to have an interest in the country. Who doesnt know the effects of alcohol on its people? So,drinking beers doesnt damage your kidney's and the liver? Some of us playing educated and wise should be ashamed. Why? Waiting on a research center to determined your unhealthy lifestyle for you? Isnt that dumb?

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  2. What is calories? This country with its government are guilty of having businesses to fool people with their unhealthy products and in turn of all that. These businesses are pretending to have an interest in the country. Who does know the effects of alcohol on its people? So,drinking beers doesnt damage your kidney's and the liver? Some of us playing educated and wise should be ashamed. Why? Waiting on a research center to determined your unhealthy lifestyle for you? Isnt that dumb?

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  3. Stop depending on research. Go and read for you to gain wisdom and knowledge. What does beer contains? Here is one of them YEAST,give me some more of those things which contributes to diabetes? Idiot!

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  4. All across the board beer is the biggest seller in social gatherings. Why? they couldnt promoted the independence logo on a T-Shirt rather than on their bottle symbolising thee actual drink itself which has its promotional interest on our people. Although,drinking responsibly has been told by thee authorities to curbed a number of issues confronting our people. They can never stop anyone from having more than one drink a day.

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  5. You mean to tell me alcohol killing people is being used as an independence figure in this country? Are we not hypocritical in what we are promoting to destroy our people health on a daily basis? Something like beers which causes heart-diseases,diabetes etc. What makes your belly big? Likewise,alcohol has been at the center stages when it comes to advertisement. Ok,we are promoting independance on the bottle stickers but drink in moderation? A country that confuses its own people will never resolve anything on the basis of human life.

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    • Relax. The diabetes research centre will determine whether beer causes heart diseases and diabetes.
      So until then , they can advertise, until the true causes of diabetes is determined.

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  6. And year still none of our wonderful beer can't be sold in the US mainland or Europe or some of the Caribbean islands. What a waste!!!

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    • Yeap so true, although saying that the European Beer market is difficult to get into. But not impossible there's Carib Europe.

      I suggest the brewery may need to consult with Baron Foods, they've done an excellent job in breaking the UK market.

      I keep seeing more and more of their products on shelves.

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