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Outstanding tourism performance continues in 2015

By SLTB

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Tourism Director Louis Lewis.

PRESS RELEASE – Saint Lucia’s main engine of economic development– the vital tourism industry continues its impressive growth trajectory with further gains for the opening month of 2015.

Following a record breaking 2014, tourism officials are further basking in news of double digit growth in the island’s stay-over arrivals.

For the month of January, visitor arrivals grew by fourteen (14) percent to reach a total of 31,541; the largest number of arrivals ever recorded for that month, beating out the 28,220 arrivals recorded back in 2005.

The island’s main source markets, the United States and Canada, contributed the largest share of growth for January.

Arrivals from the US increased 32 percent from last year’s figure, whilst arrivals from Canada grew by 24 percent, an upsurge officials at the Saint Lucia Tourist Board attribute to robust marketing campaigns and targeted promotional activities.

Another contributing factor to the growth in arrivals was the 11% overall increase in airlift to Saint Lucia.  The US market alone saw a 38 percent increase in seats, whilst there was a 44 percent increase in seats from Canada.

Tourism Director Louis Lewis says as encouraging as the figures are, the SLTB is aggressively executing additional marketing strategies designed to further spur growth in the vital North American market.

“We are further reaching out to the north American market via our innovative summer campaign ‘Saint Lucia Rocks this Summer,’ which offers exciting deals from scores of industry partners,” notes Lewis.

Visitors choosing Saint Lucia as their destination of choice during the summer months not only benefit from exceptional hotel offers, but also get the unique opportunity to immerse themselves in Saint Lucia’s rich culture, heritage and historical legacy through its famed and colorful carnival celebrations that run from June to July.

According to Lewis, Saint Lucians in the US and other major metropolitan destinations like Canada, the UK and wider Europe are also being targeted to return home through the ‘Diaspora’ initiative.

“Through this campaign our native sons and daughters can again reacquaint themselves with their ‘Simply Beautify’ homeland and all that it has to offer.”

The encouraging growth figures are however tempered by a slowdown in the UK market which declined by nine (9) percent and the Caribbean market which grew by only four (4) percent.

The SLTB will soon announce major campaigns specifically targeted at these markets which aim to excite the travel trade and thereby stimulate travel.

Saint Lucia ended 2014 on a record high with stay over visitor arrivals estimated at 338,158; an impressive 6% increase over the previous year.

The figures recorded for seven months of 2014, namely February, March, April, June, October, November and December were the highest numbers ever reached for these specific months.

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10 comments

  1. Most visitors stay at all include hotels. They spend very little. Look at Rodney Bay. Many restaurants and bars have been closed. This article is just BS. What counts is the total amount spend in St. Lucia by tourists.

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  2. OBVIOUSLY THE INCREASED TOURIST ARRIVALS DID NOT TRANSLATE INTO HIGHER OCCUPANCY RATES AT THE COTTON BAY RESORT AS THIS HOTEL CLOSED AND IS NOW IN RECEIVERSHIP.

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  3. That's the work of Hepple the man the then opposition (SLP) gave all the pressure. This type of work takes time before progress can be seen. Good work Mr Hepple

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  4. Let's try manufacturing instead. Tired of being servants.

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  5. What's the government touting for? PEOPLE ARE SUFFERING IN THIS PLACE - SUFFERING. You have qualified ppl home not getting paid and 'little girls' playing on Facebook the whole f...k...G day getting over $8k/month with big gratuity after 3 years. Kenny MUST GO.

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  6. worst winter or not? they still chose st.lucia over dozens of desirable destinations,get real.,in fact,get a life.

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  7. Thanks to the foundation set by the previous government, there was something to build on. Also the worst winter in the history of the two countries that's expected, guest still don't know of SLU from advertisements.

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  8. Ok Bob... the fact is they chose St Lucia as a vacation destination.. chps..

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  9. That's because its the worst winter in history

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  10. All this is because criminals are dead find the rest put them down give us a chance to live

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