Our Planet’s ‘The Butterfly Effect’ exhibit wins silver medal at London flower show

Our Planet’s ‘The Butterfly Effect’ exhibit wins silver medal at London flower show

PRESS RELEASE – ‘The Butterfly Effect’- the first virtual exhibit at the RHS Chelsea Flower Show in the UK– has won a silver medal, which is the first ever award for a virtual stand with no plants.

The thrilling show comes all the way from Saint Lucia, the HQ of pioneering environmentalists, Our Planet, which was established on the tropical island five years ago to highlight the challenges faced by small islands due to climate change and advise the government and local businesses on environmental issues.

The RHS Chelsea Flower Show is a garden show held for five days in May by the Royal Horticultural Society (RHS). The grounds of the Royal Hospital Chelsea in Chelsea, London, are transformed into show gardens, inspirational small gardens and vibrant horticultural displays for the world’s most famous flower show.

Louis Lewis, ‎Director of Tourism at Saint Lucia Tourist Board commented: ‘We are so proud of this fantastic exhibit which showcased this week at the RHS Chelsea Flower Show. The stand has so far attracted 2,000 people a day and is proving popular with the British public, including Prince Harry who also visited.

‘Saint Lucia, famed for its natural beauty and home to a diverse eco-system, was chosen as Our Planet’s main location as a small island facing many environmental challenges. We fully support Our Planet’s broader remit to inspire the public by making environmental education fun.‘

The multi-sensory immersive experience with ultra wide-screens, full surround sound and dazzling special effects flies you high above the countryside and through cities and gardens to discover the crucial role played by Britain’s butterflies as pollinators of plants and flowers. Guiding you through the experience whilst providing information and entertainment is Clive Farrell, the world-famous British butterfly expert and enthusiast.


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  1. Fantastic news! Never knew St.Lucia had flowers on exhibition! Proud Lucian I am loving it.


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