The 40th annual general meeting and conference of the Caribbean Association of Banks (CAB) to be held in St. Lucia from November 13-16 has engaged the Orange Media Group to spread and amplify its message across the Caribbean.
Orange Media Group has partnered with CAB to carve and manage the communications for the upcoming conference, which will attract over 200 bankers and leaders in the financial industry.
Orange Media Group has over 15 years of conceptualising marketing campaigns for the banking sector in the OECS. It has re-imaged and helped to manage the marketing for major financial institutions including Bank of Saint Vincent and the Grenadines, 1st National Bank Saint Lucia Ltd., Bank of Saint Lucia and ECAB Antigua.
“This CAB Conference is happening at a time when there are significant changes and challenges globally and these have significant impact on the Caribbean,” Chairperson of the Conference Organising Committee Joanna Charles said.
“It is important that the discussions from these leaders in financial services be shared with the wider Caribbean community and not just within the confines of the conference. Therefore, it was important for us to have a communication strategy that would address this need. Given Orange Media’s extensive experience in developing and executing successful campaigns for the financial services sector and their knowledge of the sector in the region, they presented a natural choice to drive the publicity for the upcoming conference.”
St. Lucia-based Orange Media Group is the leading marketing and advertising agency in the OECS. The agency has over the past 20 years been conceptualising and executing marketing and communications campaigns for high-profile clients in telecommunications, insurance, banking and retail.