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GIS – The Organization of Eastern Caribbean States (OECS) has taken a joint approach to market the region as a single yachting destination.
This is part of a coordinated and sustained strategy to improve the sector, and comes as the result of a series of targeted activities, as outlined in the OECS Tourism Policy and mandated by the OECS Council of Ministers of Tourism.
The OECS Member States will present themselves as a collective yachting space within the ambiance of an “Eastern Caribbean Village.”
This Eastern Caribbean Village effect will bring to the fore the uniqueness of respective destinations, the services and attractions relevant to the yachting sector in the region, and through the inclusion of Sail Clear, information related to ease of travel.
The OECS member states presenting at the Toronto Boat Show are: Anguilla, Antigua and Barbuda, the British Virgin Islands, the Commonwealth of Dominica, Grenada, Saint Lucia, and St. Vincent and the Grenadines. The OECS has opted to jointly participate in the Toronto International Boat Show as a group, to help grow the region’s yachting sector.
The Toronto Boat Show is marketed as North America’s largest indoor boat show, the preeminent selling venue for Canada’s recreational boating industry, and the premiere showcase for new 2015 products.
It is also reported to be patronized by increasing numbers of high end visitors. Last year’s show, which spanned over nine days, recorded over 93,000 visitors. Canada is also seen as a major tourism market for the Caribbean region.
The event is known to influence marked increases in sales among yacht manufacturers. The anticipated ripple effect would be tremendous for the region, with the potential increase in sailing into the tranquil OECS ports.
Major European manufacturers including Beneteau, Dehler, Dufour and Jeanneau have already confirmed their attendance for the 2015 show.
The joint presence of the OECS at the Toronto International Boat Show is supported by funding under the 10th European Development (EDF) project.
The new strategy will market the Caribbean as a single yachting destination at the 57th Toronto International Boat Show which takes place in Canada from Jan. 10 – 18.