Organisers of the highly anticipated Piton Soca Starz have promised that the event will kickoff with a bang this weekend, starting with a grand launch on Friday (April 25) at Twist Bar in Grand Riviere from 8 p.m.
The event was officially launched today, April 23 at the sales office of the Saint Lucia Windward and Leeward Brewery Limited (SLWLBL) in Castries.
Speaking about the plans for the Piton Soca Starz 2014, Brand Manager Rohan Lovence unveiled the various components of this year’s event, which he said will be another year of excitement and fun for all islanders.
Lovence told media operatives that the idea behind the event is to promote local music and give artistes a kick-start in their musical careers. This has proven successful, since the competition has churned out many top artistes that are now enjoying fruitful careers in the local and regional music industry, Lovence said.
“This is an event that we truly believe is impactful and really connects with the consumers that Piton beer engages on a day-to- day basis,” he said.
Lovence noted that it also offers persons the opportunity to be exposed to some of the island’s more established acts, who perform on the Piton Soca Starz train.
The company’s Marketing Manager Thomas Leonce commended all of the show’s partners for their support. He said collectively with Piton, these companies have helped to make the event a successful one. He noted that the show is “always on the lips of everyone”, especially as it nears.
Apart from Friday’s launch at the Twist Bar in Grand Riviere (Gros Islet), Falco in Dennery Valley will be hosting the second preliminary round the next day. The event will break during the Saint Lucia Jazz and Arts Fest and resume on May 17 at Triple D’s on Jeremie Street, Castries with more preliminary rounds across the island.
Anchor’s Bar on May 30 will host another round, while Richard’s Bar will host another on May 31 in Vieux Fort. The last preliminary event will be held at River Bank in Micoud on June 1.
The semi-finals and finals of Piton Soca Starz will then follow. First one is held on June 6 at the CSA Centre and June 14 at Brewery Car Park in Vieux Fort.
The venue for the finals is still being discussed.
The head judge for the competition is Tony Nicolas and three music producers will be joining him on the panel. The event, which is recorded for re-broadcast each week, has garnered an enormous fan base of television viewers, following from the comfort of their homes or at their favourite bars and restaurants.
The first-ever Piton Soca Starz was won by Mongstar, who went on to become one of the island’s major recording, performing and touring soca personalities.
The annual soca competition, organised by Piton, is an avenue to promote upcoming soca artistes. It has also become one of the major events on the calendar of activities for Saint Lucia, drawing large crowds at various venues all over the island.
Several aspiring soca artistes from all over the island have already expressed interest in taking part in the event.
There is still time for interested persons to register. They can do so online at pitonbeer.com.