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PRESS RELEASE – The Mokai Cider Brand Management team recently paid a courtesy call on the Wave radio station to shore up the new “Heavenly Cider Campaign Credentials” which kicked off recently on WAVE FM.
The team, headed by Messer’s Shelley Black and Derek Louis-Fernand, both from Peter & Company Limited, the official importers of the Mokai Cider range of beverages into St Lucia. Both gentlemen joined radio host Mike Rogers on the mid-morning radio talk program to unveil some of Mokai Cider’s roll-out plans.
Mr. Black informed the radio audience that “Mokai is a sweet alcoholic Cider of 4.5% ABV captured in a exclusive and colourful 27.5 cl bottle and is available in three (3) exciting flavours Blue Berry, Elderflower & Forest Berries”. He was quick to add that recent focus group tastings showed that the new Ciders outscored other existing Cider brands on the market”.
Mr. Black also said that “launched alongside the Mokai range of ciders is our new Flavoured Alcohol Beverage (FAB) Cult Shaker – The Party Maker which has a tasty blend of raw energy and alcohol”. Cult Shaker is also 4.5% ABV and line priced to the Mokai Ciders.
Mr. Louis-Fernand added that our new Mokai Cider brands are “competitively priced and are now available island-wide in all leading supermarkets and retail establishments”.