Another St. Lucia-based hotel has undertaken a name change after multi-million dollar upgrades.
Morgan Bay Beach Resort has been renamed the St James’s Club, Morgan Bay, St. Lucia following an extensive upgrade, according to travelmole.com.
The travel site said the name-change comes about after the implementation of 20 refurbishment projects, including the remodelling of swimming pools and upgrading of bar areas.
Elite Island Resorts, which purchased the resort in December last year, already owns the St James’s Club Resort, Antigua, the travel publication stated.
“The formula at St James’s Club in Antigua is an ideal match for what we have created as a result of our investment in Saint Lucia,” travelmole.com quoted Rob Barrett, chairman of Elite Island Resorts, regarding the reason for the name change.
This news comes two weeks after it was announced that the Jalousie Plantation had completed a three-year, multi-million dollar transformation and is marking the occasion by renaming the property Sugar Beach, A Viceroy Resort, on November 30.
“The Viceroy Hotel Group, which has managed the Jalousie Plantation since 2008, played a key role in the multi-million dollar upgrading of the property which, apart from its stunning location and timeless French Caribbean charm, bears little resemblance to the original hotel. The property will be branded under the Viceroy Hotels and Resorts portfolio,” elitetraveler.com stated.