Local marketing guru to address CAB conference

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Local marketing guru to address CAB conference

President of the Orange Media Group Earny St. Catherine will this week enlighten regional bankers on the inextricable link between their brand image and their bottom-line.

St. Catherine is one of only two local presenters at the 40th AGM and conference of the Caribbean Association of Banks (CAB). His presentation will focus on the How companies can realise greater business success when they integrate the customer in sharing in the “brand” experience.

The CAB AGM and conference brings together top executives and leaders of the banking and financial services sector in the region.
It’s the most influential group of financial service professionals in the region.

Orange Media Group has rebranded and executed marketing campaigns for major financial institutions in the OECS including Bank of St. Vincent and the Grenadines, Eastern Caribbean Amalgamated Bank, 1st National Bank St. Lucia Limited, Bank of Saint Lucia, Antigua Commercial Bank and Caribbean Union Bank.

St. Catherine will share the spotlight with keynote speaker Brett King and Anthony De Lima. King is founder and CEO of the breakout mobile bank Moven, and author to some of the financial sector’s revolutionary texts which advocate technologically integrated approaches to 21st Century banking. De Lima is co-founder, chairman and CEO of Curacao Technology Exchange (CTEX). He has more than 27 years of experience in the IT, financial services and telecommunications sectors.

A true marketing and media communications professional, St. Catherine cut his teeth on the TV screen at an age when many were too young to even appreciate the importance of the nightly news. An innovator and entrepreneur, he has used his decades of experience in key regional markets to seed, evolve and grow a business with far-reaching impact.

He has held industry positions on both sides of ‘the brief’ with successful stints as a marketing consultant to several state run, multi-national and major locally owned institutions throughout the Caribbean where he initiated high-impact strategies, seeing them through to executions that bear his signature quality stamp. St. Catherine is a member of the Chartered Institute of Marketing – London.

Over 200 international finance professionals are attending the 40th CAB AGM and conference at the Sandals Grande St. Lucian Resort & Spa under the theme “Redefining Strategy – The Leadership Challenge”. The CAB provides a platform through which financial institutions across the region can share their experiences, ideas and expertise in tackling internal and external challenges to the financial services sector and the economies of the region.

The St. Lucia conference comes at a time of great turbulence in international financial markets.

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