LIME TV to showcase 2014 FIFA World Cup

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PRESS RELEASE – The 2014 FIFA World Cup is being played in Brazil, but the greatest tournament on earth is being experienced, enjoyed and celebrated worldwide.

Thanks to Helen Television System in association with LIME TV, viewers across Saint Lucia will be part of the action.

The island’s leading digital TV provider will be televising all the World Cup matches from Brazil, ensuring viewers can follow the exciting action in real time and the performances of their favourite teams participating in the competition.

The 2014 World Cup begins June 12 when Brazil plays Croatia in the opening match, running until the grand final on July 13. The national teams of 32 countries will be on display. Sixty four matches will be aired on LIME TV from 12 cities across Brazil.

The matches will be carried live on LIME TV channels 34 and 86, with coverage including the opening ceremony, commentary, interviews and analysis and programs highlighting some of the top teams participating in the 2014 World Cup group matches.

Geraldine Pitt, CEO for the LIME Southern Cluster, said: “We recognise 2014 FIFA World Cup Brazil as one of the world’s most important sporting events, one football fans in Saint Lucia look forward to with great anticipation. The broadcast will be inspirational for our young up-and-coming footballers and can play a critical role in enhancing their knowledge of the game. Through our sponsorship, the goal is to increase the visibility of the 2014 FIFA World Cup for maximum exposure across the island.”

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