LIME has launched its promised US$13 million upgrade in Saint Lucia under an umbrella capital investment programme for the Caribbean, which is valued at US$1.05 billion.
The campaign dubbed “Upgrade Saint Lucia” was launched today, Tuesday, November 18.
In order to enhance the customer experience, the company has refreshed the look and feel of their branch stores with a bright green colour.
Part of the investment includes: improved mobile coverage, fixed mobile service coverage with improved broadband speed, and quality television and business solution. The upgrade will see customers receiving better connectivity at all parts of the island, which now has speed at about 15 megabyte or more.
Marketing and Corporate Communications Executive of LIME Sharlene JnBaptiste said the upgrade is to ensure that all LIME customers are satisfied and that they get value for money.
Meanwhile, JnBaptiste also spoke about the work LIME Saint Lucia has been doing, especially in providing sponsorship to many charities across the island. The marketing executive also reflected on LIME’s promotions and giveaways this year, during a live presentation.
LIME’s Christmas promotion was launched simultaneously, where it was announced that several lucky prizes will be up for grabs, for the holiday season.
Customers will have a chance to win an Iphone, six cellular phones and the Alcatel Onepop touch 7-inch tablets, among other prizes.
Attendees at the launch were given the first opportunity to win an Iphone 6.
Six persons were given the chance to sing Mariah Carey’s “All I want for Christmas” song, but had to include the words ‘LIME’ and ‘UPGRADE’. At the end of all the performances, the winner was chosen by the audience based on the loudest cheers.
Valentine Dantes, who performed a remix to the song, won the audience vote and was presented with his prize.