That was surely down to national pride, but perhaps also the effect of all the high speed data-capable smartphones on the road this year, operating at hitherto unseen and perhaps unforeseen levels of efficiency, zapping every photo, video and comments thereon to every far-flung corner of the globe.
LIME enjoyed another successful Saint Lucia Carnival season, with outstanding performances from several of the individuals and organisations the company partnered with for this year’s festival. But Chris Williams, General Manager of LIME Saint Lucia, says that just by collaborating with Saint Lucia and the Caribbean’s fastest network, the firm’s Carnival partners are winners already.
LIME teamed up with a host of calypso tents, Carnival bands, shows and performers this season, including Ambassadors, Soca Village and South tents, Rituals, Toxik, Just 4 Fun, Mas Action, Cozy Guzzlers, Meltdown XD and Outkast carnival bands, Outrageous: Sexy in Black and a landmark link-up with soca star Teddyson John in the production and marketing of his first CD Love Passion Music.
Rituals Carnival Band was the big winner, with their portrayal of Brasilia. Capturing 430 points, Rituals repeated as Band Of The Year, beating another LIME band, Just 4 Fun (Immortals) by eight points. Rituals and Just 4 Fun took second and third in the Mas On The Move category, with yet another LIME band, Toxik Nation, fourth with their portrayal of A Global Fantasy.
Rituals copped the Cuthbert Anthony Award for Best Design and the Roddy Walcott Award for Best Portrayal. Their Amazona Nation was also second in Section Of The Year voting, whilst Sharon Tanner’s Jungle Night costume was deemed Individual Of The Year. There was also recognition for the LIME J’Ouvert Band, which was fourth in Band Of The Year judging with LIME 4G Is Here.
Another LIME collaboration that made history was a win for Menell in the Calypso Monarch competition. Her victory made it three years in a row for the LIME-sponsored South Calypso Tent. Menell also became the first woman ever to take home three Calypso Monarch titles. Several performers from the various tents sponsored by LIME featured in the Calypso Monarch, Power Soca and Groovy Soca competitions.
Said LIME General Manager, Chris Williams, “This was a really good year for us with Saint Lucia Carnival. Not just because we were putting out great products, like 4G, One Rate, and our 1000 free text messages for prepaid customers. We also felt that the product we were associated with took it to another level this year. You saw how tight the competition was between Rituals and Just 4 Fun, with Mas Action just making a return after being absent last year, and Toxik Nation doing so many innovative things.
“We have been part of the Saint Lucian landscape for a long time… over a century,” Chris added. “It says a lot when you help develop the country’s culture and artforms; we are proud to be able to impact on our communities. We are pleased with the recognition some of our partners have received over the past few weeks, but I just have to say that these are great people and great organisations. I think all of us at LIME take our hats off to them for their hard work and dedication, and in our books, they are all winners!”