LIME adds flavour to Coca Cola tennis

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LIME adds flavour to Coca Cola tennis
LIME and Coca Cola teaming up for the 2014 ITF Junior Tennis Tournament in Saint Lucia.
LIME and Coca Cola teaming up for the 2014 ITF Junior Tennis Tournament in Saint Lucia.

PRESS RELEASE – Excitement is building among local tennis fans following the recent announcement that Saint Lucia and the Caribbean’s leading telecommunications provider, LIME has teamed up with Du Boulay’s Bottling Company in support of the 2014 International Tennis Federation (ITF) Junior Tennis Tournament.

From this year the tournament, which has been running for 31 years, will be known as the Coca Cola/LIME ITF Junior Tennis Tournament.

LIME has vowed to bring to the tournament its vast expertise in telecommunications and its outstanding array of products and services to further enhance the impact of the event and ensure that it enjoys maximum publicity and to help broaden its appeal.

Over 200 young and budding tennis players from all over the world are expected to converge on the Beausejour National Tennis Centre from 3-10 August for this year’s tournament. Spectators are reminded that there is no charge for admission at the tournament venue.

With LIME on board, Monday’s opening ceremony promises to be quite spectacular as the company, well known for its experience in staging thrilling event promotions, is looking to bring a true Saint Lucian experience and flavour to the event to help make it even more exciting for the scores of competing athletes and the patrons.

“We are extremely proud to have been selected by DuBoulay’s Bottling Company/Coca Cola to partner with them for such a grand international event,” said Marketing Executive, Sharlene Jn Baptiuste. “The tournament has always been well organised and well run, and is much sought after by juniors seeking to improve their rankings. We are delighted to be part of it.”

Sharlene said LIME remains unwavering in its commitment to supporting local sports and athletes. “Tennis is growing as a sport in Saint Lucia. Many students now have access to scholarships through tennis. We consider it our corporate responsibility to do all we can to help make the game accessible to all, no matter where the young tennis aspirants live or which schools they attend. We are doing our part to help grow the sport.”

Managing Director, Du Boulay’s Bottling Company, Dunstan Du Boulay, said, “We are extremely pleased to have LIME as a partner for the tournament. Growing the sport of tennis among the youth of Saint Lucia has been a goal of Du Boulay’s Bottling Company since the tournament was launched in 1983. As a longstanding sponsor our philosophy is that if we want the youths to go out there and give their best, we should do likewise in putting together a tournament that is first class and that will inspire them.”

The National Tennis Association has welcomed LIME’s support for the event. Trevor Hunte, President of the Saint Lucia National Tennis Association said, “It’s great to have a major company like LIME on board as a sponsor. The tournament has been growing in popularity over the years and now that LIME and Du Boulay’s Bottling Company have teamed up to give it a further boost, this will help us to create a ladder system that allows more young people to get involved in the sport throughout the communities.”

LIME has been a major supporter of grassroots tennis in various communities over the years. In 2012 the company partnered with Tiger Tennis Club, CBS affiliate WSEE TV (LIME TV channel 114) and sports channel, Winners TV 80, to launch a programme that gave hundreds of children from several schools in the Castries basin the chance to learn the fundamentals of tennis under the tutorship of Sirsean Arlain, one of the island’s best tennis players and a leading coach.

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