Limacol CPL sponsorship programme sells out

Limacol CPL sponsorship programme sells out
Jamie Stewart (R) with Ramnaresh Sarwan and El Dorado sponsor Sharda Veeren-Chand

With the recent announcements of partnerships with Busta Soft Drinks and Virgin Airlines, the Limacol Caribbean Premier League has a full set of Commercial Partners for its inaugural season.

The League has signed Limacol, Digicel, Guardian Group, Courts, El Dorado Rum, Scotiabank, SM Jaleel (Busta), Ericsson and Virgin Airlines as League Sponsors.

CPL CEO Damien O’Donohoe remarked, “The level of support from the corporate community in the Caribbean and elsewhere has been overwhelming and we thank all our Partners for helping to make this massive undertaking possible. Without the support of our Partners, Governments and the fans, a venture of this scale and ambition is simply not possible, and we look forward to a very long and successful relationship with all those who have been with us at the beginning.”

West Indies T20 and St Lucia Zouks Captain Darren Sammy added, “The Limacol CPL is extremely important for West Indies cricket and for the playing community here and the level of support from sponsors has just been phenomenal. On behalf of the players I’d like to thank all the Partners for their support, and express the wish that it continue long into the future.”

The LCPL has a group of Central League Partners, with each Franchise team also having its own sponsorship programme.

Jamie Stewart, Commercial Director of CPL and CEO of Sports Marketing Agency Commune, said “CPL embarked on this process only nine weeks ago, and the support from our Partners in that short time has been absolutely fantastic. What is especially heartening is that leading Caribbean brands dominate the programme. To date we have only been able to talk to them about a vision, an idea, and we thank them for sharing the vision for an event that can be a ‘game-changer’ for the Caribbean. I’d like to also give thanks and acknowledgement to colleague Pete Russell for his tremendous efforts and camaraderie over the past few weeks as we have collectively travelled the length and breadth of the Caribbean.  We look forward with all Partners to the vision becoming a reality on Tuesday evening, and to the transformative potential of the idea that is LCPL coming to life.”

The Limacol Caribbean Premier League kicks off on Tuesday, 30 July in Barbados with an opening ceremony followed by the first match between the Barbados Tridents and St Lucia Zouks.


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