LIAT reorganises its Commercial Department

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LIAT reorganises its Commercial Department


PRESS RELEASE –
LIAT has announced changes to its commercial structure in order to bring a much sharper focus on revenue generation.

Mr. Lloyd Carswell, an internationally experienced Chief Commercial Officer is being appointed in this role on an interim basis for 3-4 months.

Reporting to him will be an interim Director of Commercial Operations (DCO) with responsibility for Revenue Management, Network Planning and Scheduling, Distribution, and Global Sales, and a Director of Commercial Delivery (DCD) with responsibility for Sales & Marketing, Customer Experience, and Cargo.
The DCO will be based in Antigua and the DCD in Barbados.

These changes will entail the move of six positions from Barbados to Antigua, although only five of these positions are currently occupied by LIAT staff in Barbados.

The roles of Sales and Marketing, Customer Experience, and Cargo, under the leadership of Leesa Parris-Rudder, will remain in Barbados. Total staff numbers in these roles are 275 who work throughout the region.

In order to strengthen the airline’s airport delivery organisation, a new role of Customer Service Manager is being created. This role will be based in Barbados.

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5 COMMENTS

  1. Why is Bdos allowing the few LIAT jobs in Bridgetown to disappear to Antigua. Barbados is by far the major shareholder in LIAT. Far from jobs being sent to Antigua the operations of LIAT should be moved to Barbados a genuine hub where millions of people transit annually. If the jobs are going to the already bloated inefficient LIAT HQ in Antigua then Bdos should ease its hundreds of thousands of taxpayers and let Antigua pay to operate LIAT. Barbados could then start its own airline despite the economic crisis because with its own airline it can bring more tourist traffic to the island and set competitive air fares. LIAT is a drain on the Bajan economy with no end in sight. In the meantime 600 people are employed at LIAT in Antigua but no one can figure out what they do besides goofing off.

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  2. liat is an embarassment.there are airlines of same stature,who are flourishing,less staff and not so top heavy.

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  3. More staff added to the already heavy compliment in ANU. LIAT currently has 275 staff? WOW. No wonder they will continue to be more unprofitable. IN these difficult economic times its about doing more with less and striving to be efficient but LIAT is doing the opposite. The airfare will continue to rise I suppose

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    • Watermark, don't expect efficiency anytime from LIAT. A new person has been hired with responsibility for "Scheduling" trust me we will witness more delays. These jobs are more jobs for the friends family and girls and boys. Nothing new here.

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