The La Woz Group on August 13 launched the 2014 La Woz Festival at the Cultural Development Foundation (CDF) in effort to kick-start their event slated for August 30.
Director of Event and Production Drenia Frederick said: “This year La Woz Festival will promote and create a new horizon for the festival. It seeks to redefine itself, as a ritual that is primarily Saint Lucian and one that represents our cultural heritage.”
The main objective of the festival is to celebrate the music of La Woz – part of St Lucia’s indigenous culture – and to change the public’s perception of the festival as being irrelevant to society.
Frederick told the gathering at the press launch that she is hopeful that the festival can generate sector interest and create a business venture for the sale of products and services.
“This year we have decided to host the festival in the north of the island as the festival is held each year in various parts of the island. We think the festival would get the kind of exposure that it deserves and people will get to see it in its entire splendour,” Frederick added.
This year’s festival promises to be different. Instead of the usual traditional ritual circle that the La Woz group is popularly known for, a short skit along with an interpretational presentation of the festival, will be on show.
The event will start with a church service at the Cathedral in Castries and will continue with a parade through Laborie Street and then to the north for the festivities.
The festival will take place in Gros Islet, Rodney Bay area between Bay Walk and JQ Mall at 3 p.m. Thirteen La Woz groups are slated to perform, bringing new, innovative and modern-style interpretation to the festival through dance.