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Kia keeps focus on tennis

Press release

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PRESS RELEASE – Since 2006 young Spaniard tennis sensation Rafael Nadal has been acting as a global brand ambassador for Kia Motors Corporation.

With this ambassadorship, Nadal and Kia have teamed up together to promote Kia’s brand value of ‘The Power to Surprise’ to worldwide.

Nadal has been featured in many Kia’s global advertising campaigns in TV and print media since his partnership with Kia in 2006.

He has been also helping to promote the Kia brand by taking part in various initiatives held by the automaker, including major international motor shows.

Hyoung-Keun Lee, Vice Chairman and CEO of Kia Motors Corporation, said, “We are continuously developing and enhancing the Kia brand through the sponsorship of world class sports tournaments like the Australian Open.

Rafael Nadal, with his young dynamic & exciting on-court presence, is the perfect partner to help building the Kia brand by promoting our ‘vibrant and distinctive’ image worldwide.”

Rafael Nadal said, “I am delighted to have this opportunity to represent a world class automaker, Kia Motors Corporation. I will do my best to promote the Kia brand across all of its key global markets by continuing to improve my play on the court.”

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Nadal took the world of tennis by storm when he made his professional debut in 2001 at the age of just 16.

He won 10 titles before turning 20 years-old, which is the achievement unsurpassed in the Open Era. Nadal has won 13 Grand Slam singles titles and he became the seventh player in history and youngest of four in the Open Era to achieve the Career Grand Slam.

In 2014, he won the French Open against Novak Djokovic which brings him a record-breaking 9th victory at Roland Garros.

Nadal has been a respected role model as Kia’s global ambassador for the last seven years by remarkable sportsmanship and victories, which has noticeably boosted the Kia brand in the global market.

In 2011, Kia has extended the partnership with Nadal until 2015 anticipating more synergy effects connected with sponsorship of the Australian Open.

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