(PRESS RELEASE VIA SNO) – Jamaica’s first business and lifestyle cable channel, Business Access TV will launch its expansion into the wider Caribbean in [month/ year].
The expansion will include; Trinidad and Tobago, St. Lucia, Cayman, Bahamas, Barbados, Anguilla, Antigua and Barbuda, British Virgin Islands, Curaçao, Dominica, Grenada, St. Kits & Nevis and St. Vincent & The Grenadines.The move comes as part of the company’s thrust to diversify the region’s media landscape by providing niche programming aimed at promoting business and financial literacy.
BATV was created 5 years after Wealth Magazine and is the brainchild of Jamaican businessmen Leighton Davis and Garth Walker. By providing revolutionary and innovative programming BATV has changed the Jamaican media landscape by carving a platform and creating an audience for business, economy and financial based content.
“BATV has enjoyed significant success in Jamaica. We have laid a secure foundation and we intend to build on that as we create momentum and expand into other Caribbean territories. What we have found is there is a lot of meaningful content that was previously over looked because it was not entertainment based, there was a need for more business based content and BATV has filled that void in Jamaica and we intend to continue to do so across the Caribbean” explained BATV’s CEO Garth Walker.
Wealth Magazine Business Access, On point, Creating Wealth and Chill spot are some of BATV’s signature programmes. Whether the station will air territory specific content as part of it’s new programming, Walker says “Certainly, when you enter a market you will have to begin to cater more strongly to that audience. Country specific content will be built out and filtered into the programming overtime for sure”
BATV offers worldwide viewing of all its programmes through batvja.com.
BATV is aired locally on Flow channel 145, Digicel play channel 25 and on Ready TV Channel 103.