Is public speaking part of your marketing mix?

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Leslie Collymore

You’ve got a strong marketing mix but does it include public speaking?

Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public speaking is a powerful and often economical and organic way to get your message to key influencers and decision-makers.

It’s not for everyone, though.

To succeed, you must possess the following qualities:

• A demonstrated expertise in a topic or category
• A pleasant speaking voice and consistently good grammar
• A personable presence and a sense of humor
• A commitment to polished, professional presentations
• An ability to read a crowd’s interest and make adjustments mid-speech

So how do you get started and maintain momentum?

Publicize your availability. Add a media-rich speaking page to your website, and include relevant contact details in social media profiles. “Surprisingly, many people who are receptive to the idea of speaking don’t convey that in the two primary venues where events people prowl for talent,” she notes.

Request feedback and recommendations. Use critical comments to improve future presentations. And ask event coordinators if they’ll endorse you on Social Media such as LinkedIn or SpeakerMix.

Share your content. Unless your speaker agreement prohibits repurposed material, use slides from your deck in other venues at your blog, for instance.

Key Lesson: Public speaking raises your company’s profile, lends you personal credibility, and might just generate new business.

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