(PRESS RELEASE) – Telecommunications and entertainment provider Digicel, during the month of September has demonstrated how serious it takes its corporate social responsibility; touching the lives of hundreds of students in over twenty (20) primary schools across the country in its Back-to-School campaign.
The campaign got started with Digicel taking to a number of bus stops on the first day of the new school year on September 3rd and paying the bus fare for hundreds of students traveling to school. The second phase of the campaign saw a total of 5 HP printers being donated to five primary schools, through a collaborative effort between Digicel and Computer World. The beneficiaries were the La Guerre Combined, Marchand Combined, Piaye Combined, Plain View Combined and Gordon and Walcott Memorial Methodist.
Additionally, the mornings of September 12th and 19th got off to a bright start for students at the Gros Islet Infant and Primary, Fond Assau Combined, Canaries Primary and Odsan Combined as they were treated to a special breakfast compliments Digicel and June’s Catering.
The back-to-school campaign then led the Digicel team to the Belle Vue Combined, Deniere Riviere Combined, Laborie Boys Primary, Vieux Fort Primary, Micoud Infant, Mon Repo Combined, Anse La Raye Primary, Fond St. Jacques Primary, Bocage Combined and the Grand Riviere Primary whose students received a donation of Digicel branded notebooks, pencil cases and backpacks.
The activities allowed for a number of Digicel employees to spend time and engage with the students who were all visibly happy to be recipients treats and gifts.
Digicel’s CEO Siobhan James- Alexander expressed much thanks to her team for identifying the most deserving schools and going out day after day to bring so many smiles to the students’ faces. James- Alexander explained that though there have been many changes within Digicel over the years one thing that has remained constant is the company’s commitment to giving back to the community and the people it serves.
The CEO ended by stating that the back to school campaign is just one aspect of what Digicel has in store adding that the rest of 2018 promises to be extremely rewarding for all Digicel customers and St. Lucia as a whole, urging persons to keep their eyes and ears peeled.