Hot Couture redefines festival landscape

Hot Couture redefines festival landscape

“HOT Couture” – the inaugural showing of the new addition to the Saint Lucia Jazz and Arts Festival – delivered the expected heat and much more.

With a fashion extravaganza featuring 14 local, regional and international designers, showing on exclusively Saint Lucian models, the Saint Lucia Tourist Board is confident that it has effectively created a viable outlet for fashion to flourish as a legitimate art form.

Patrons filled the transformed Audi Saint Lucia showroom to witness a diverse range of collections presented on an international standard catwalk. The collections featured both classic and avant garde design narratives adorning hand selected Hot Couture models, trained by home grown international fashion savant Vincent McDoom, and Saint Lucia supermodel Denise Lay.

From androgynously styled male models to delicately woven headpieces perched atop the heads of statuesque models, three hours of uninterrupted fashion graced the stage, thrilling a sold-out Audi Saint Lucia showroom. Vibrant colors and highly pigmented lips on both male and female models echoed with the energy of some of the more well known international fashion events.

Director of the Saint Lucia Tourist Board Louis Lewis feels that fashion history was made as it relates to the expansion of the local fashion industry and the promotion of Saint Lucia as a rising fashion destination.

“One of the biggest benefits for the Tourist Board was the opportunity to discover the extent of the creativity that exists in the domestic industry. To be able to scrutinize against international standards, the quality and unique narratives of the locally based designers has been an eye-opener. We’ve discovered that there is much that the Tourist Board can build on to create and communicate the value added of our destination product,” Lewis said.

The SLTB director described the response by the designers and patrons, both local and regional as overwhelming and ‘extremely encouraging’, noting that the SLTB was deliberate in proceeding with prudence, as Hot Couture is a new venture.

“We share the success of the inaugural Hot Couture with an accomplished technical team led by Vincent Mc Doom, Denise Lay and Mae Wayne, generous sponsors and a thrilling cast of models. We are very excited to build on the solid foundation we have established for this event. From here on, clearly, the only way is up,” he added.

The Festival continues with Jazz On The Square which started yesterday, Wednesday, May 8, and runs until Friday at the Derek Walcott Square, and the Jazz Showcase at Gaiety on Rodney Bay, which started yesterday and continues today.


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