Heineken to treat winners to VIP style viewing party

Heineken to treat winners to VIP style viewing party

PRESS RELEASE – The Heineken trophy bottle is back once again for the 2015 season of the UEFA Champions League.

Last year saw the inaugural launch of the Heineken Trophy Bottle as part of Heineken® global campaign for the UEFA Champions League season of which Heineken is again sponsor.

The UEFA Champions League sponsorship has been one of the cornerstones of the brand’s marketing communication, promoting Heineken through various activities on a global scale.

In Saint Lucia, Heineken is again embarking on a major retail promotion leading up to the UEFA Champions League finals on June 6.

At all major outlets island-wide consumers can purchase a six-pack of Heineken Trophy Bottles and pay the price of 5.

In addition, the purchase of each six-pack affords consumers an entry form for a chance to be a VIP guest,along with 5 friends,at the Heineken UEFA Champions League Viewing Party.

This event will be held at the Derek Walcott Square, Saturday June 6, 2015.

Winners will be afforded exclusive entry into the massive VIP stand where they will view the game in comfort on the largest screen on island. VIP guest will also receive Heineken and UEFA Champions League paraphernalia, free Heineken as well as eats and other treats.

Leading up to the final as well,Heineken will also be engaging consumers with a number of exciting bar and on premise promotions leading up to the UEFA finals, as well as a number of radio giveaways.

Additionally, along with the Saint Lucia Football Association, Heineken has also thrown its support behind “Fantasy Football,” a knock-out competition involving teams from across the island.

Brand Manager Gaius Harry says that Heineken is indeed pleased once again to be affiliated with UEFA Champions League and to afford consumers and football fans the opportunity to be a part of the excitement in a unique way.

“The UEFA Champions League and the viewing party has grown into something our consumers now look forward to every year, and so this year our promotions will revolve around treating our winners as exclusive VIP guest at this most sought after event,” Harry says.

The Heineken UEFA Champions League promotion runs from April till June 3, 2015.


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