Heineken endorse Jazz success

Heineken endorse Jazz success

“It was indeed a success!” So says the folks at Heineken, the original sponsor of Saint Lucia Jazz, official beer and Gold sponsor of the just ended Saint Lucia Jazz & Arts Festival 2013.

With a record number of persons in attendance, the event opened here on April 30 at the Mindoo Phillip Park with headliner Konshens and ended on May 12 with the O’Jays and R. Kelly headlining, again with a record crowd.

And, Heineken was there every step of the way down to the last drop at Pigeon Island last Sunday.

“We are proud to have been part of another successful Jazz festival here,” Gaius Harry, Heineken brand manager says. “This year the festival brought in great returns for the island and its people and it was good to see how the rebranded event with the arts component really touched more persons from many places across the island,” he noted.

“For us at Heineken it was certainly a wonderful experience and we welcomed the opportunity to be a part once again of the best party in the Caribbean,” he said.

Not only did Heineken partner with main organizers the Saint Lucia Tourist Board for this year’s Saint Lucia Jazz & Arts Festival, but Heineken also supported a number of the community initiatives.

These included Jazz in the South, West Coast Jazz, Jazz on the Grill in Rodney Bay, Fond D’or Jazz in Dennery and Jazz on the Bay at Marigot Bay. These events featured a number of regional and Saint Lucian performers including Rob Zi, Kassav, Secret Band, Barbara Cadet, Carl Gustave, TJ, Superman HD, Claudia Edward, Emerson Nurse, Tanya St. Val, DYP, Eric Ildefonse and many others.

The return of Jazz on the square was also very much welcomed by Heineken where once again the attractive beer garden was one of the highlights of the three day event.

However, the Heineken beer garden and VIP stand at Pigeon Island during the final weekend- main-stage event, remains in and of itself a headliner during the event.

The Heineken VIP stand over the weekend hosted a number of guests as well as ticket winners from Trinidad, customers, consumers, the media and other officials. The venue also provided its own entertainment for guests during set changeovers with the likes of Rob Zi Taylor and Carl Gustave. The limited edition Heineken Gift pack and aluminum bottles were also a major attraction.

“We are really thrilled to have done this for the twenty second year and to also be a part of the rebranding and growth of this great and unique festival which is a world class event and one that the iconic world class beer Heineken continue to be proud to be associated with,” Heineken brand manager Gaius Harry expressed.

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