PRESS RELEASE – The Ministry of Health, Wellness, Human Services and Gender Relations in collaboration with Ministry of Education and Ministry of Agriculture is set to launch an Inter Secondary School “Nutrition Ad Competition” on Friday January 30th 2015.
The Theme for the Competition is, “Less Sugar for You and Me Will Make a Healthier Society”.
Lisa Hunte-Michell is the Chief Nutritionist in the Ministry of Health, ” At the end of this competition we want the children to at least think of the impacts that excess sugar has on the body because currently they are consuming lots of high sugar laden foods and so we would like this to be reversed.”
“And we know that excessive sugar is related to heart problems. They’re saying that if you consume more sugar than the body needs that you are actually at risk for heart disease. It also plays a role in diabetes, obesity and even some cancers as well,” he further added.
This competition is aimed at engaging Secondary School Students to develop ads with healthy messages geared at young persons in St Lucia, on the negative effects of excess sugar on the body.
Another aim is to create behaviour change among young people to eat healthier and reduce the intake of foods high in sugar which contributes to obesity and other health conditions.
Through this ad competition organizers aim to focus on improving nutrition in schools whilst educating young person’s on the harmful effects of Junk food on the body. The criterion for the Nutrition Ad Competition is as follows:
Advertisement can take the form of a jingle or drama, students can use themselves or cartoon characters:
-each child or group must submit one Ad
-schools can submit more than one Ad
-the Ad must incorporate sound and or music
-the Ad should be 45 seconds long
-target audience: young people (teenagers)
-advertisement must be pre –recorded,
-must include relevant information on the ways in which excess sugar can affect the body).
A panel of judges with expertise in the field of arts and media will determine the 1st, 2nd and 3rd place winners.
There are numerous prizes up for grabs including: A tablet, camera and phone as well as other gift vouchers, 1st, 2nd and 3rd prize winners will receive, $250, $150 and $100 respectively, the first placed school will receive $300 towards music /theatre arts department, each participant will be given a participation certificate along with a gift, there will also be a special prize for (people’s choice or most creative).
Sponsors for this event include, LUCELEC, CFL, St. Lucia National Lottery, Courts, ECFH, Laborie Credit Union and Glace Supermarket.