Twenty-three-old Francillia Austin will represent St. Lucia in The Philippines at the Miss Earth pageant in November 2014 after she was victorious in the Miss Earth Saint Lucia competition held at the Gaiety in Rodney Bay on Friday, August 29.
The pageant promotes beauty and social consciousness through environmental awareness.
Kershara Williams, representing forest, won the first runner-up position while Patrisha George (water) snatched the second runner-up spot.
The other contestants were Keisha Gonzague (fire), Ciel Leonce (earth) and Cleopatra Mason (sun).
Below are the environmental platforms each contestants campaigned on:
Gonzague – chemical management
Leonce – pollution
Williams – eco-tourism
Mason – climate change
George – water shed management
Austin – biodiversity
St. Lucia has had three representatives over the years: Hanna Fitz in 2006, Cathy Daniel Sammy in 2007 and Oneka McKoy in 2008. The St. Lucian leg of the pageant, organised by Cathy Sammy, returned after a seven-year hiatus.
Miss Earth is an annual international beauty pageant promoting environmental awareness. Along with its rivals Miss Universe, Miss World and Miss International contests, Miss Earth is one of the four largest beauty pageants in the world in terms of the number of national-level competitions to participate in the world finals and one of the most publicised beauty contests in the world.
The reigning titleholders dedicate their year to promote specific projects and often address issues concerning the environment and other global issues through school tours, tree-planting activities, street campaigns, coastal clean-ups, speaking engagements, shopping-mall tours, media-guesting, environmental fair, storytelling programmes, eco-fashion shows, and other environmental activities.
The current Miss Earth titleholder is Alyz Henrich from Venezuela who was crowned on December 7, 2013 in Muntinlupa City, Philippines.