FLOW – Trevor Daniel FDP continued partnership

FLOW – Trevor Daniel FDP continued partnership

unnamed-1PRESS RELEASE – Big things continue to happen as Telecom leader “FLOW” partners with the biggest youth development programme in St.Lucia- the “Trevor Daniel Football Development Programme” (TDFDP).

On Saturday December 3rd over 300 uniforms and balls were lined up awaiting eager little hands.  The recipients were the enrolled active members of the FLOW-TDFDP, a wonderful indication of the corporate giant’s continued commitment to giving back to St. Lucia in a big way. The FLOW-Trevor Danielf FDP is home to over 300 kids aged 3-18 years, from 27 schools (pre, primary & secondary schools) in and around Castries, and thanks to Flow, Sandals & the Ministry of Sports the future of St. Lucia’s football looks bright.


“While we are focused on producing a team to take St.Lucia to a World Cup or Olympic final in the next 12-16 years, we have an even bigger picture in sight.” Says programme head Trevor Daniel. “We know that NOT every child in our programme will become a superstar, NOT every child will be a national athlete however every child can:

  • train & Improve their individual skills
  • learn the game & have enjoyable experiences/memories
  • adopt healthy life style habits
  • have a boost in self confidence and self esteem
  • learn lessons for life that will make them better employees, better citizens
  • learn to share, learn to be aware of & care for the less fortunate
  • have at least ONE place that they feel safe, happy and creative, free to express themselves

We want to mass produce healthy, happy, well rounded, upright citizens”

While in only 3 short years FLOW- TDFDP has grown in numbers that is not their main measure of success. The programme has produced players who standout on their school, club & national teams. Their technical ability, confidence in their individual skills and their style of play is a trademark of the programme. “Producing good players does not just happen by accident, and natural born great players are very very rare. There is a formula to get consistent results.” Trevor added that “while I won’t give my secret recipe here I will share this with those in similar fields. Kids develop at their own pace and to their own rhythm, every child is uniquely different, so the approach we take to training these kids CANNOT be from a rigid mold, it has to be flexible, tweaked and even flipped upside down from child to child. While the knowledge/information remains the same the delivery must change. So for that, coaches MUST take some time to observe and learn their athletes.”

The FLOW-Trevor Daniel FDP has started a major campaign in getting St.Lucia’s football to the top on the international stage & we are looking out for the impact in the not too distant future, thanks to the support of: the Ministry of Youth & Sports, Sandals Resorts & FLOW- this is how we play!  


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