Manchester United has agreed a multi-year regional partnership with leading telecommunications company Cable and Wireless Communications.
The regional partnership covers the Caribbean and will see the two household names team up to develop football within the region by hosting Manchester United Soccer School competitions and coaching programmes within local communities.
Cable and Wireless and its retail brand, Flow, will also use the partnership to provide the club’s Caribbean fans exciting opportunities to win match tickets and signed merchandise, as well as the chance to interact with United legends and ambassadors.
From the 2016/17 season, Flow will become the exclusive distributor of the club’s dedicated TV channel, MUTV. Viewers in the Caribbean will experience exclusive United programming and behind-the-scenes access to the club.
United’s group managing director, Richard Arnold, commented: “Cable and Wireless is a respected name in telecommunications and an ideal partner for Manchester United. Like the club, they are steeped in history and are seen as a technology leader and innovator. Through its Flow brand, fans will easily be able to access United content via mobile, tablets and desktop devices, as well as through the Flow To Go app.
“We look forward to working with them in the Caribbean to bring our loyal fans new and exciting ways to follow the club they so passionately support.”
President of Cable and Wireless Communication’s consumer group, John Reid, added: “I am delighted to sign this landmark partnership agreement with United, the world’s most popular football club. Our aim is to become the home of sports in the Caribbean and there is no better way to demonstrate our ambition than by partnering with one of the biggest sports brands in the world.
“Our agreement with Manchester United is the latest in a series of strategic partnerships that already includes the Premier League and the 2016 Rio Olympic Games, and further demonstrates our commitment to delivering the region’s best sports content to Flow customers.”