PRESS RELEASE – low and the Caribbean Youth Environment Network (CYEN) are teaming up to inspire and motivate young Saint Lucians to join in the celebration of Earth Hour 2017, a worldwide movement geared towards protecting the planet.
The CYEN is spearheading the local commemoration of Earth Hour 2017, an event organized by the World Wide Fund for Nature (WWF) to encourage people to take positive steps to protect the earth’s natural environment.
Each year, Earth Hour engages millions of people and businesses in towns and cities across the globe to reaffirm their commitment to protect the planet by switching off non-essential lights for one designated hour. This year’s commemoration is scheduled for Saturday, 25th March and the theme is ‘Shine a Light on Climate Action.’
In the run-up to Earth Hour 2017, CYEN Saint Lucia will host a series of activities, including an essay competition for sixth grade primary school students and a video and art competition for secondary schools, centred on preservation of the world’s oceans.
Flow is rewarding the winner of the secondary school essay contest with a Huawei Y3 LTE smartphone and a mobile COMBO plan. The company will also assist the CYEN in its efforts at sharing environmental conservation tips with the public via mobile devices.
National Coordinator for CYEN (Saint Lucia), Snaliah Mahal said, “We are delighted to have Flow on board as a partner for Earth Hour 2017. More than ever now we are experiencing extreme weather conditions, rising sea levels and the world’s coral reefs and wildlife species are disappearing. For those of us who live in Small Island States like Saint Lucia this could have a serious impact on our daily lives. Switching off non-essential lights during Earth Hour is a symbolic way of showing that the actions we take, and the choices we make can help reduce the impacts of climate change on our planet.”
Flow Saint Lucia Acting Marketing & Communications Executive, Terry Finisterre said Flow is proud to be part of the world’s largest grassroots movement for the environment and its protection.
“Flow is committed to working toward a more sustainable future for Saint Lucia so we are happy to partner with CYEN for Earth Hour 2017. It’s a great way to draw people’s attention to the risks posed by climate change. It also provides a great opportunity to encourage Saint Lucia’s younger generations, as well as well as our staff and customers to take small positive actions that collectively can translate into a big impact on climate change,” said Finisterre.